Contactless Payments’ Time Has Come
N ot so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies.
Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. CMOs can no longer forecast forward their current profit pools only by looking to fill in geographies and nearby product market segments. That process risks ignoring the industry’s disruptive trends, as profit pools shift quickly from products to services to experiences and communities, and as mass products evolve into new segments with accelerating personalization. Growth strategy today requires consumer products companies to look “present forward” and “future back”—to create a faster horse while envisioning the car—in order to define new growth platforms beyond their current products, business model and capabilities.
Upgrade Content Creation Capabilities
Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. However, the transformation still required across the industry is significant, involving far-reaching changes to consumer products companies’ growth models and the largest buckets of their discretionary spending. And it’s urgent, as consumers and new competitors are moving faster than incumbents can react.
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
DAVID OSWALD
What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology.
The consumer journey has fundamentally changed, and so has the role of the brand manager. Once guardians of the brief to agencies, today they must lead hands-on content generation, data management.
Mark Rogers
January 26, 2025Need working capital? Check what you qualify for instantly—no credit check,
no documents, no sales calls. It’s free and fully automated.
Try now: reachoutcapital.com/approval
Ella Williams
February 1, 2025Looking for quick working capital? Get approved instantly—no credit checks, no
paperwork, just a smooth, easy process.
See what you qualify for today: reachoutcapital.com/approval
Emily Thompson
February 12, 2025Frustrated with slow and outdated loan approvals?
Step into the future of working capital—fast, easy, and fully automated.
Find out what you qualify for in less than 30 seconds at: reachoutcapital.com/approval
Disclosure: This is a paid advertisement from Reachout Capital. You are receiving this message because you have either inquired about our services or opted to receive marketing communications.
If you no longer wish to receive marketing messages from us, you can unsubscribe by clicking reachoutcapital.com/unsubscribe or send a written request to:
Reachout Capital
Atlanta Financial Center
3343 Peachtree Rd NE, Suite 145-410
Atlanta, GA 30326
We honor all opt-out requests within 10 business days.
Mark Simmons
March 1, 2025What if you could get business funding—without the hassle?
No credit checks, no paperwork, no sales calls. Just instant approvals and next-day funding.
See what you qualify for in 30 seconds—it’s fast, easy, and risk-free!
Don’t wait-Apply Now: http://www.nextdayworkingcapital.com/approval
Trusted by thousands of small business owners. Over 600 million funded to businesses like yours!
If you no longer wish to receive marketing messages from us, you can unsubscribe at nextdayworkingcapital.com/unsubscribe
Claudine Huffman
March 19, 2025Hi,
Your brand deserves to stand out, and we’re here to help.
At Global Wide PR, we specialize in connecting businesses with top media platforms to increase visibility and credibility. As a gesture to get started, we’re offering a free article on Digital Journal—a great way to showcase your business to a wider audience.
For those looking to maximize exposure, we can also feature your brand on affiliates of FOX, NBC, CBS, ABC, and 300+ other sites for just $297. These placements can help you build trust and attract new customers.
To take advantage of this opportunity, click the link below to sign up on our site, and we’ll get back to you ASAP:
https://bit.ly/globalwidpr
Looking forward to helping your brand shine!
Best regards,
Claudine
Global Wide PR
We respect that our emails may not always be relevant. To unsubscribe from our list, please complete the form here with your website address: bit. ly/unsubscribemeurl
Cheryl Parker
April 1, 2025Business Funding on Your Terms—No Credit Check, No Hassle.
Get fast, flexible working capital without the usual roadblocks.
Instant approvals, next-day funding, and no paperwork required.
Check your eligibility in 30 seconds—100% free!
See what you qualify for: http://www.nextdayworkingcapital.com/approval
Trusted by thousands of small business owners. Over 600 million funded to businesses like yours!
If you no longer wish to receive marketing messages from us, you can unsubscribe at nextdayworkingcapital.com/unsubscribe
Claudine Bowman
April 26, 2025Hi,
Your brand deserves to stand out, and we’re here to help.
At Global Wide PR, we specialize in connecting businesses with top media platforms to increase visibility and credibility. As a gesture to get started, we’re offering a free article on Digital Journal—a great way to showcase your business to a wider audience.
For those looking to maximize exposure, we can also feature your brand on affiliates of FOX, NBC, CBS, ABC, and 300+ other sites for just $297. These placements can help you build trust and attract new customers.
To take advantage of this opportunity, click the link below to sign up on our site, and we’ll get back to you ASAP:
https://bit.ly/gwidepressrelease
Looking forward to helping your brand shine!
Best regards,
Claudine
Global Wide PR
We respect that our emails may not always be relevant. To stop receiving communications from us, please complete the form here with your website address: bit. ly/unsubscribemeurl
Claudine Mathis
May 2, 2025Hi,
Your brand deserves to stand out, and we’re here to help.
At Global Wide PR, we specialize in connecting businesses with top media platforms to increase visibility and credibility. As a gesture to get started, we’re offering a free article on Digital Journal—a great way to showcase your business to a wider audience.
For those looking to maximize exposure, we can also feature your brand on affiliates of FOX, NBC, CBS, ABC, and 300+ other sites for just $297. These placements can help you build trust and attract new customers.
To take advantage of this opportunity, click the link below to sign up on our site, and we’ll get back to you ASAP:
++ Visit now: https://bit.ly/glopressrelease
Looking forward to helping your brand shine!
Best regards,
Claudine
Global Wide PR
We respect that you might prefer not to receive our updates. To unsubscribe from our list, please fill out this quick form with your website address: bit. ly/unsubscribemeurl
Jason Keller
May 13, 2025Hi there,
I know this is out of the blue, but I thought it might be helpful.
We offer simple business funding—no credit checks, no paperwork, and no sales calls.
You can see what you qualify for in 30 seconds:
http://www.expresscapitalcorp.com/approval
Wishing you continued success,
Jason Keller
Small Business Funding Specialist
Express Capital
If you no longer wish to receive marketing messages from us, you can unsubscribe at expresscapitalcorp.com/unsubscribe
Michael Grant
May 15, 2025Just reaching out in case you ever need quick access to working capital.
We provide funding with no credit checks, no documents, and next-day deposits.
Apply in 30 seconds here:
http://www.expresscapitalcorp.com/approval
All the best,
Michael Grant
Small Business Funding Specialist
Express Capital
If you no longer wish to receive marketing messages from us, you can unsubscribe at expresscapitalcorp.com/unsubscribe
Emily Harper
May 18, 2025Hey there,
Hope this finds you well. I work with small businesses that occasionally need fast, no-hassle funding—and thought I’d pass this along just in case.
We offer instant approvals (no credit pull or paperwork) with funding by the next day.
Here’s the link if it’s ever useful:
http://www.expresscapitalcorp.com/approval
Warm regards,
Emily Harper
Small Business Funding Specialist
Express Capital
If you no longer wish to receive marketing messages from us, you can unsubscribe at expresscapitalcorp.com/unsubscribe
Laurence Hoke
May 21, 2025Access ChatGPT, Claude, Gemini Pro , Kling AI, LLaMA, Mistral, DALL.E, LLaMa & more—all from a single dashboard.
No subscriptions or no monthly fees—pay once and enjoy lifetime access.
Automatically switch between AI models based on task requirements.
And much more … hamsterkombat.expert/AIIntelliKit
Jason Keller
June 1, 2025Hi there,
If your business needs flexible access to working capital, we can help.
We offer a revolving line of credit up to $250,000 — no credit checks, no paperwork, and no sales calls.
Approval takes less than 30 seconds and funds are available when you need them.
Check your eligibility here:
http://www.expresscapitalcorp.com/approval
Wishing you continued success,
Jason Keller
Small Business Funding Specialist
Express Capital
Unsubscribe anytime: expresscapitalcorp.com/unsubscribe
Michael Grant
June 3, 2025Hey there,
Most lenders slow you down with applications, phone calls, and red tape. We do it differently.
Get a business line of credit up to $250,000 — with no credit check, no documents, and no phone calls.
It’s fast, flexible, and built for real business owners.
It takes just 30 seconds to see what you qualify for:
http://www.expresscapitalcorp.com/approval
Here when you need us,
Michael Grant
Small Business Funding Specialist
Express Capital
No longer interested? Unsubscribe here: expresscapitalcorp.com/unsubscribe
Dakota Garrison
June 5, 2025Since 2017, we’ve engineered over 1.2 billion bulk form submissions. Our proprietary routing tech bypasses CAPTCHAs and throttling, so your campaign never stalls. Third-party reviews report an 18 × ROI within one month. Clients from SaaS, e-commerce, and B2B services keep renewing because the math just works. You’re one launch away from the same growth curve—activate your campaign at Contact Form Leads.
-> Check it out: https://bit.ly/submitmyform
Emily Harper
June 7, 2025Hi there,
We’re helping small business owners access a flexible line of credit — up to $250,000 — with no credit pull and no document uploads.
You’ll get a decision in under 30 seconds. Use the funds when you need them, repay what you use, and draw again — no strings, no hassle.
Start here:
http://www.expresscapitalcorp.com/approval
Talk soon,
Emily Harper
Small Business Funding Specialist
Express Capital
To unsubscribe: expresscapitalcorp.com/unsubscribe
Manshi Sharma
June 9, 2025Hi,
I checked your website and noticed a few issues that might be hurting your Google rankings — like:
Low visibility for key search terms
Weak or missing Calls-to-Action (CTAs)
Slow page speed or lack of mobile optimization
These gaps often lead to missed traffic, fewer leads, and lower conversions.
I’d love to offer you a free SEO + CTA audit to identify what’s holding your site back — and how to fix it.
Should I send the report over this week?
Best regards,
Manshi Sharma